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About Me

Photo of the Founder

Sonja Smith

HR Lead, Mentor & Consultant 

Hello! I'm a Global People & Culture Leader with a proven track record in scaling HR Operations for tech start-ups and small businesses.

 

My expertise lies in crafting people strategies that drive efficiency, strengthen team cohesion, and align with organizational values—fueling overall company growth.

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As the founder of Artera HR, I believe that when HR professionals and consultants are supported and equipped to excel, their clients, organizations, and careers flourish—creating a ripple effect of lasting, positive transformation.

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Empowerment goes beyond providing tools or solutions—it’s about fostering the skills, knowledge, and resources needed to thrive in an ever-evolving HR landscape.

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I recently fulfilled a longtime dream and finished writing my book on the 'unwritten' aspects of HR (soon to be published). A book I wish I had at the start of my career. Beyond HR, I’m an avid succulent gardener, reader, and lifelong learner who enjoys living in Santa Barbara, CA, with my husband and dog.

Read What Our Clients Say

Experienced and Professional

Sonja Smith is an invaluable resource for HR Professionals regardless of their experience or industry. What sets Sonja apart is her innate ability to serve as a true thought partner from the tactical to the strategic, while balancing compassion and logic in a way that is often lacking in HR. This work can be lonely, but it doesn't have to be. I would recommend Sonja for anyone looking for an extra set of progressive, human centered hands to take their business to the next level.  Sonja has been an excellent partner to my HR consulting business and my own professional development in this field. 

Megan Pawlak

Benandanti Consulting

Your HR, Our Expertise—Let’s Begin!

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